A create playground. Borges' Library of Babylon - with delicious liquids to imbibe, inspired talks, engaging symposiums and riotous comedy.
This is what we crafted via a strong membership re-engagement campaign program for Library Member's Club at the end of their membership cycle. Talks with the likes of genre traversing creatives such as Michael Salu alongside comedy from The Shag rubbing shoulders with taboo confronting celebrities as Gail Porter.
Package it up and communicate through a clear comms strategy. The result?
New member applications up by 50% on year before. Membership renewal up by 30%.