"rebranding a cultural area"


Want to turbo charge the cultural awareness of a new development?

We worked with Argent and i-am Associates to craft the Skate X program, PR and marketing campaign for the newly built 'Knowledge Quarter' in Kings Cross. 

We curated the music, brand collaborations (Nike, Urban Junkies) and influencer alignment to make the formerly under-developed area, a cultural mecca.

The result? Amplified awareness of over 2013% of a new quarter of London now populated by YouTube, University of The Arts and more. 

Job. Done. 

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Nike Kings Cross
Skate X_Saintil Communications