"approachable. confident. clear."



Copywriting, Creative


Supporting strategic design agency Kontrapunkt, our director Jean-Robert Saintil worked as senior copywriter establishing the new voice, ToV, and copy direction for their new employee brand platform.

This included crafting their new ToV, writing the brand book, creating the guidelines and benchmark copy for their employee activity going forward, as well as their site.

He also worked on the initial creative for the hero video.

See the new employee site at:


specsavers _ evp _ saintil comms
specsavers _ evp _ more to work than work _ saintil communications
Specsavers _ never stop learning _ saintil communications
Specsavers _ Steps towards better eyecare _ copywriting _ copenhagen _ Saintil communications